Why invest in ATP’s Postural Correction Course

Personal Training Revenue Generation & Client Retention

The information taught in the Postural Correction Course (PCC) assists PT’s in interaction of club members on the gym floor.

With the ability to identify postural dysfunction and faulty movement patterns, PT’s have a great reason to introduce themselves to potential clients. They can empower members by making exercise technique changes, and armed with knowledge can walk the gym floor with confidence.

This process helps build rapport whilst highlighting the PT’s knowledge. This is the perfect platform to offer a free taster session, PT consultation or postural assessment.

PCC also allows PT’s to re-evaluate their existing client’s performance making appropriate changes to improve the quality of their sessions and their clients PT experience.

Functional Exercise for Club Members and PT Clients

Functional exercise has it’s origins in rehabilitation. For this reason exercises not only require an element of balance and movement in multi planes, they must also be performed with the correct activation of agonist, antagonist, synergists and stabilisers.

Functional exercises are commonly performed in health clubs, gyms and studios with movement compensations; this means that although they appear to be functional they are in-fact dysfunctional.

The Postural Correction Course teaches L3 fitness professional how to assess for dysfunctional movement thus allowing them to correct faulty movement and compensations to facilitate truly functional exercise.

Advanced Training Philosophies (ATP) learners also receive access to our extensive exercise library in which over 400 exercises and stretches are coached by ATP course tutors. The videos highlight both correct and faulty movement technique to ensure all learners are skilled at delivering functional exercises correctly. 

Fitness Professional Personal Development

ATP’s Postural Correctional Course is accredited by Skills Active and the Register of Exercise Professional and has been awarded 16 CPD points.

The course has a theory exam and comprehensive case study to complete before a certificate of competence is awarded. This ensures all learners achieve a minimum standard of competence and will be effective in their utilisation of knowledge taught on the course.

Supports Sales Team Outreach and Enhanced Close Rate

Most outreach takes the form of fitness testing as a way of engaging the public. Blood pressure and body fat testing is often inaccurate due to the equipment used or the conditions under which they are performed.

Postural Assessments are different. They look very professional and often highlight previous or current injuries the participant has suffered. A well trained PT is able to identify risk factors of injury and potential long term joint degeneration.

Postural Assessments can and do give a wow factor to outreach and can educate potential members in to why learning to move better is important and how your club and staff are the people to help them.

Trained PT’s are also fantastic at helping to close a potential member sale. They can empower people to give them confidence that exercise is what they should be doing, and having a PT who is able to perform quality postural assessments further highlights to potential members how your club will improve the quality of their movement and life.

Increased Effective PT Client Programming and Client Progression

ATP’s Postural Correction Course has a strong element of program design focused on how to effectively program clients through progression, so their exercise programs reflect the requirements of the real world away from the gym environment.

The real world is complex, so exercises and the progressions of an exercise program need to reflect this to maximise the amount of time exercising compared to time out living and enjoying life.

If you exercise on two feet or exercise statically the carry over to life is limited, after all in the real world we call this type of position standing! We need to empower people to be better at movement, and to move more to counteract the stresses of an obesogenic world in which we live.

Increased Instructor Confidence to Aid Member Interaction

If personal training is not the focus of your business then member retention certainly is. It is a well know fact that it is more cost effective to keep an existing member than to find a new one.

Having L3 fitness professionals confident in member interaction and able to offer relevant realistic advice to members about how to move better, train more effectively and feel a sense of achievement, is always going to help members feel your company cares about more than their monthly / annual payment.

ATP’s PCC empowers fitness professionals to feel they know how and why to talk to members, to not just approach the members they already know, but the members they don’t, the ones that need more help, the same ones that next month may resign there membership as they feel like a number on the membership list, not a valued customer.

As an industry we need to engage a wider range members more consistently and ATP truly believe we are playing our part to ensure our learners know the importance of this, and are armed with the skills, knowledge and confidence to do their part.